I'm starting a blog on Italian media cultures to help expand the discussion beyond an exclusive focus on the impact of media mogul and controversial politician Silvio Berlusconi on the media environment and public discourse in Italy. Berlusconi's imprint on contemporary Italian society is undeniable, but an exclusive emphasis on his grip on the media and politics often ends up obscuring alternative and creative media initiatives Italians have undertaken over the years. From the Telestreet urban experiment to various uses of digital media technologies, this blog seeks to reveal those mediated voices that do not find a space in the mainstream media spectrum.